Nowadays, it is hard to visit a place without snapping a photo and posting it on social media. This is especially common when people are on vacation. When guests are staying in your vacation rental, you want to provide them with a cool and fancy property that they will want to post on social media platforms. This way, you can enjoy free advertising when guests post your vacation rental on their accounts. In the article below, find out how you can use social media accounts to market your property while posting great content.
Create a social media account for your space
The first step is creating a page for your space and finding a catchy name for it. Find a name inspiration from the property. Is your space a beachfront or chalet property? Does it have a rustic spin or a modern touch? You could also consider adding the location to make it unique. The advantage of creating a social media page for your space is that guests can tag it when they post photos on social media. Ensure you also add a link to your profile that directs potential guests to book the space.
Choose the right social media platforms
There are many platforms you can use depending on the group you want to attract. Facebook, Instagram, Twitter, and Tik Tok are some of the most commonly used platforms. When they post photos, they can tag your property, allowing you to get other people’s attention. This is free marketing that you do not even have to spend a single cent on.
The benefits of social media for businesses 🤔:
🔔🔔🔔Attract customers, getting customer feedback, and building customer loyalty. increase your market reach, including international markets. do market research and reduce marketing costs. increase revenue by building customer networks and advertising.
Tips for posting content
You need to put some thought into whatever you are posting. Remember that people are attracted to aesthetics, and that is what they will find appealing. Here are some tips you can use before posting content.
🔔🔔🔔On average, the best time to post on Facebook is 9 A.M. for higher visibility as people are just starting with their work and tend to go online. The peak traffic on Facebook is observed the highest in the early afternoon between 1 P.M. and 3 P.M. as folks turn to their lunch break.
Clean up the space
The first step in making your space look appealing is by cleaning. This is pretty obvious, even if it is not for social media. No guest wants to stay in a dirty space. In addition, if the house is dirty and cluttered, the guests will not want to post such to their social media followers. When designing your Airbnb, it is often best to lean toward a minimalistic and tidy space. Do not be too minimal to the point that the space looks too empty, but also, do not put too much. In addition, work with an Airbnb cleaning company that will leave your rental looking spotless.
Most of the time, people overlook lighting, yet it plays a big role in completing the overall look of a room. Therefore, try and add some table lamps to your living area and the bedside tables. You can also use a mirror and other reflective decor pieces to help bounce light in the rooms.
To properly decorate your space and make it Airbnb social media worthy. Here are some of the tips you will have to follow.
- Choose paint color with care and use bold colors sparingly
- Embrace different textures to make a space feel cozy and homely
- Throw in one or two luxurious items
- Decorate with artwork
🔔🔔🔔Remember you want to motivate guests to take pictures in your space. That means putting some serious thought into how you design a space.
A guest can take a picture in your space and post it on social media, but no rule says your space has to be tagged in the photo. Some people will just ignore comments from strangers asking where they are staying. Being nice by adding those thoughtful touches goes a long way in incentivizing guests to tag you on social media pages. For instance, you can leave a few basics in the kitchen, such as milk, coffee, bread, and cookies. That way, when guests are posting photos, they can add some descriptions like how nice you were and ensured they were comfortable.
More than half your guests are likely to post on social media when on vacation. This is free marketing you can take advantage of. Use the tips mentioned above to boost your Airbnb social media presence.